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Splitgate 2's $408K Marketing Fails: 96% Player Drop

7/16/2025

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Summary

Story summary

Despite a hefty $408,542 spent on influencer marketing aimed at Twitch streamers, Splitgate 2's launch was a dismal failure. The game saw a staggering 96% drop in players within just a month, with mixed reviews criticizing its design changes. Lombardi's insights reveal that flawed execution, rather than funding alone, was the real culprit, offering a stark warning for live service games.

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Story summary

Despite a hefty $408,542 spent on influencer marketing aimed at Twitch streamers, Splitgate 2's launch was a dismal failure. The game saw a staggering 96% drop in players within just a month, with mixed reviews criticizing its design changes. Lombardi's insights reveal that flawed execution, rather than funding alone, was the real culprit, offering a stark warning for live service games.