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86% of Digital Video Buyers Embrace AI for Ads

7/16/2025

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Summary

Story summary

The IAB's 2025 report shows 86% of digital video buyers are adopting generative AI for ad creation.
Currently, 30% of digital video ads use generative AI, expected to increase to 40% by 2026, particularly among smaller brands.
Connected TV (CTV) is becoming more programmatic, with 47% of inventory anticipated to be biddable this year.
Buyers focus on measurable outcomes, using performance metrics to guide ad spending decisions.

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Story summary

The IAB's 2025 report shows 86% of digital video buyers are adopting generative AI for ad creation.
Currently, 30% of digital video ads use generative AI, expected to increase to 40% by 2026, particularly among smaller brands.
Connected TV (CTV) is becoming more programmatic, with 47% of inventory anticipated to be biddable this year.
Buyers focus on measurable outcomes, using performance metrics to guide ad spending decisions.