Back to today’s briefing

Story perspectives

Baiju Shah Takes Helm as AKQA's New CEO

7/17/2025

23 2

Summary

Story summary

WPP has named Baiju Shah as the new global CEO of AKQA, stepping in after founder Ajaz Ahmed's exit in October 2024. With a rich background as Accenture Song's chief strategy officer, Shah is set to harness his AI and creative skills to drive innovation, adapt to client demands, and fortify partnerships, signaling a transformative era for the agency.

1 of 1

Story summary

WPP has named Baiju Shah as the new global CEO of AKQA, stepping in after founder Ajaz Ahmed's exit in October 2024. With a rich background as Accenture Song's chief strategy officer, Shah is set to harness his AI and creative skills to drive innovation, adapt to client demands, and fortify partnerships, signaling a transformative era for the agency.