Back to today’s briefing

Story perspectives

FreshToHome Seeks $50M for Middle East Expansion

7/18/2025

49 4

Summary

Story summary

FreshToHome, the Bengaluru-based online retailer, is set to raise $40-50 million to fuel its expansion into the Middle East. With a valuation of $572 million, the company has already secured a third of the funding from a family office. Since entering the UAE market in 2019, FreshToHome has experienced remarkable growth, primarily driven by its success in India.

1 of 1

Story summary

FreshToHome, the Bengaluru-based online retailer, is set to raise $40-50 million to fuel its expansion into the Middle East. With a valuation of $572 million, the company has already secured a third of the funding from a family office. Since entering the UAE market in 2019, FreshToHome has experienced remarkable growth, primarily driven by its success in India.