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Ubisoft CEO Faces Backlash Over Black Samurai Portrayal

7/18/2025

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Summary

Story summary

At Ubisoft's annual shareholder meeting in Paris, CEO Yves Guillemot faced backlash over the portrayal of the Black samurai in Assassin’s Creed Shadows and a petition against unplayable aging games. He revealed the game's budget surpassed €100 million and reflected on the sales struggles of Star Wars Outlaws, hinting at a potential shift towards more AA-scale game development.

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Story summary

At Ubisoft's annual shareholder meeting in Paris, CEO Yves Guillemot faced backlash over the portrayal of the Black samurai in Assassin’s Creed Shadows and a petition against unplayable aging games. He revealed the game's budget surpassed €100 million and reflected on the sales struggles of Star Wars Outlaws, hinting at a potential shift towards more AA-scale game development.