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Italian Winemakers Shift Focus to Emerging Markets Amid Tariff Threat

7/19/2025

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Summary

Story summary

Italian wine producers are pivoting towards emerging markets in Asia, Latin America, and Africa as a hefty 30% U.S. tariff on European goods looms. With €1.9 billion in wine exports to the U.S. projected for 2024, they are eager to expand their foothold in promising regions like China and Brazil, countering a decline in imports.

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Story summary

Italian wine producers are pivoting towards emerging markets in Asia, Latin America, and Africa as a hefty 30% U.S. tariff on European goods looms. With €1.9 billion in wine exports to the U.S. projected for 2024, they are eager to expand their foothold in promising regions like China and Brazil, countering a decline in imports.