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Shane Gillis Sparks WNBA Marketing Debate at ESPYs

7/19/2025

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Summary

Story summary

At the 2025 ESPY Awards, comedian Shane Gillis playfully dubbed Brittany Hicks a fictional four-time WNBA All-Star, shining a light on the league's struggle to promote its stars. This humorous jab ignited discussions about the WNBA's marketing challenges, especially in relation to Caitlin Clark, who has notably boosted viewership and attendance.

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Story summary

At the 2025 ESPY Awards, comedian Shane Gillis playfully dubbed Brittany Hicks a fictional four-time WNBA All-Star, shining a light on the league's struggle to promote its stars. This humorous jab ignited discussions about the WNBA's marketing challenges, especially in relation to Caitlin Clark, who has notably boosted viewership and attendance.