Back to today’s briefing

Story perspectives

Pop Mart's Labubu Toy Set to Boost Profits 350%

7/20/2025

31 4

Summary

Story summary

Pop Mart anticipates a 350% profit surge in H1 2024, fueled by the popularity of its plush toy, Labubu.
Labubu, designed by Kasing Lung, gained traction through endorsements from influencers like Rihanna and Kim Kardashian.
The toy's success helped Pop Mart's revenue double to 13.04 billion yuan ($1.81 billion) in 2024.
Iconic toys like Cabbage Patch Kids and Beanie Babies are noted for their significant cultural impact.

1 of 1

Story summary

Pop Mart anticipates a 350% profit surge in H1 2024, fueled by the popularity of its plush toy, Labubu.
Labubu, designed by Kasing Lung, gained traction through endorsements from influencers like Rihanna and Kim Kardashian.
The toy's success helped Pop Mart's revenue double to 13.04 billion yuan ($1.81 billion) in 2024.
Iconic toys like Cabbage Patch Kids and Beanie Babies are noted for their significant cultural impact.