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Peacock Raises Subscription Prices Amid Streaming Success

7/20/2025

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Summary

Story summary

Peacock, NBCUniversal's streaming platform, is set to increase subscription prices by $3 on July 23, raising Peacock Premium to $10.99 and Premium Plus to $16.99. A new Select tier will debut at $7.99. Current subscribers will face these hikes starting August 22, a move spurred by the popularity of hits like "Love Island USA."

History

Historical Context

In 2015, Netflix raised subscription prices, resulting in a 20% drop in subscribers, underscoring consumer sensitivity to streaming costs. NBCUniversal's Peacock, which offers tiered subscription plans, is now increasing prices by $3. This trend reflects a broader industry shift as streaming services adapt pricing strategies to manage rising production costs and intensify competition among platforms.

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Story summary

Peacock, NBCUniversal's streaming platform, is set to increase subscription prices by $3 on July 23, raising Peacock Premium to $10.99 and Premium Plus to $16.99. A new Select tier will debut at $7.99. Current subscribers will face these hikes starting August 22, a move spurred by the popularity of hits like "Love Island USA."

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