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Study Reveals 'Doubling-Back Aversion' Affects Decision-Making

7/20/2025

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Story summary
  • A groundbreaking study from UC Berkeley uncovers "doubling-back aversion," a fascinating psychological bias where individuals resist reverting to more efficient paths, even if it means saving time. When faced with the idea of "starting over," people hesitate to change their strategies, highlighting how our past efforts can cloud our judgment and impede progress in complex decision-making.