Story perspectives

Investment Giants Target $2.5 Trillion Sports Market

7/20/2025

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Summary

Story summary

Apollo Global Management and Ares Management are increasing their investments in sports through debt and equity opportunities.
Ares plans to launch a semi-liquid media and entertainment fund, targeting US$100 billion by 2028.
Apollo is exploring a permanent capital vehicle to support long-term sports financing.
Both firms are leveraging the NFL's 2024 policy permitting private equity ownership of teams.
The sports investment potential is estimated at US$2.5 trillion.

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Story summary

Apollo Global Management and Ares Management are increasing their investments in sports through debt and equity opportunities.
Ares plans to launch a semi-liquid media and entertainment fund, targeting US$100 billion by 2028.
Apollo is exploring a permanent capital vehicle to support long-term sports financing.
Both firms are leveraging the NFL's 2024 policy permitting private equity ownership of teams.
The sports investment potential is estimated at US$2.5 trillion.