Back to today’s briefing

Story perspectives

Ubisoft CEO Acknowledges Challenges Amid Stop Killing Games Campaign

7/21/2025

41 6

Summary

Story summary

Ubisoft CEO Yves Guillemot responded to the impactful Stop Killing Games campaign, which has garnered over a million signatures. He recognized the difficulties in sustaining online game support, stating that while Ubisoft aims to help players, game services have a finite lifespan. The campaign calls for regulations to protect players, amid questions about the authenticity of some signatures.

1 of 1

Story summary

Ubisoft CEO Yves Guillemot responded to the impactful Stop Killing Games campaign, which has garnered over a million signatures. He recognized the difficulties in sustaining online game support, stating that while Ubisoft aims to help players, game services have a finite lifespan. The campaign calls for regulations to protect players, amid questions about the authenticity of some signatures.