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Ami Colé Closes Amidst Competition, N’Diaye-Mbaye Remains Hopeful

7/21/2025

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Summary

Story summary

Ami Colé, the beauty startup launched by Diarrha N’Diaye-Mbaye, will shutter its doors this September after facing fierce competition and production hurdles. Despite securing over $3 million and attracting celebrity endorsements, changing investor sentiments proved too much. Yet, N’Diaye-Mbaye holds onto hope for the future of inclusive beauty, dreaming of a brighter tomorrow.

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Story summary

Ami Colé, the beauty startup launched by Diarrha N’Diaye-Mbaye, will shutter its doors this September after facing fierce competition and production hurdles. Despite securing over $3 million and attracting celebrity endorsements, changing investor sentiments proved too much. Yet, N’Diaye-Mbaye holds onto hope for the future of inclusive beauty, dreaming of a brighter tomorrow.