Story perspectives

Onion Shampoo Sales Surge 1,000% Thanks to TikTok!

7/21/2025

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Summary

Story summary

Consumers are increasingly interested in effective hair care products, particularly onion shampoo and low porosity treatments.
Onion shampoo sales skyrocketed by over 1,000%, largely driven by TikTok's influence, which accounts for 76.9% of its popularity.
Low porosity treatments saw a 338.7% increase, with TikTok generating 94.1% of interest.
Users emphasize proven results, actively sharing their routines in communities like #NaturalHairTikTok.
Brands can capitalize on these trends by providing education and tailored products.

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Story summary

Consumers are increasingly interested in effective hair care products, particularly onion shampoo and low porosity treatments.
Onion shampoo sales skyrocketed by over 1,000%, largely driven by TikTok's influence, which accounts for 76.9% of its popularity.
Low porosity treatments saw a 338.7% increase, with TikTok generating 94.1% of interest.
Users emphasize proven results, actively sharing their routines in communities like #NaturalHairTikTok.
Brands can capitalize on these trends by providing education and tailored products.