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Toy Sales Soar 6% Amid Tariff Challenges and Trends

7/21/2025

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Summary

Story summary

The Toy Insider showcase highlighted over 60 toy companies navigating tariff uncertainties impacting pricing and supply chains.
U.S. toy sales increased by 6% in early 2023, with adult purchases rising by 12%.
Labubu dolls and the Nintendo Switch 2 were top sellers, with the latter moving 3.5 million units in four days.
Companies are adapting to tariff pressures by prioritizing lower-cost toys or relocating production.

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Story summary

The Toy Insider showcase highlighted over 60 toy companies navigating tariff uncertainties impacting pricing and supply chains.
U.S. toy sales increased by 6% in early 2023, with adult purchases rising by 12%.
Labubu dolls and the Nintendo Switch 2 were top sellers, with the latter moving 3.5 million units in four days.
Companies are adapting to tariff pressures by prioritizing lower-cost toys or relocating production.