Story perspectives
Xiaomi's EV Surge: 300K Sales and Global Expansion
7/22/2025
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Story summary
- Xiaomi is charging into the electric vehicle market, having sold over 300,000 units since its 2024 launch. With CEO Lei Jun at the helm, the brand's magnetic appeal fosters unwavering loyalty amid tough competition. The company is set to unveil 10,000 stores worldwide, targeting profitability in its auto division by year's end.
