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Texas Tops $2.38B in College Football Valuations

7/23/2025

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Summary

Story summary

In a groundbreaking evaluation, The Athletic has ranked college football programs like professional franchises, with Texas leading the pack at a staggering $2.38 billion. Ohio State follows closely at $1.9 billion, while Wisconsin and Miami are valued at $801 million and $604 million, respectively. These figures highlight the immense revenue potential and shifting landscape of college sports.

History

Historical Context

The NCAA's revenue reached $1.1 billion in 2014, reflecting a shift towards commercialization in college athletics. Notably, Texas and Ohio State were valued at $2.38 billion and $1.9 billion, respectively. This trend raises questions about the traditional amateurism model, prompting discussions on athlete compensation and revenue sharing as college sports increasingly resemble professional franchises.

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Story summary

In a groundbreaking evaluation, The Athletic has ranked college football programs like professional franchises, with Texas leading the pack at a staggering $2.38 billion. Ohio State follows closely at $1.9 billion, while Wisconsin and Miami are valued at $801 million and $604 million, respectively. These figures highlight the immense revenue potential and shifting landscape of college sports.

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