Back to today’s briefing

Story perspectives

Political Fallout: Yamamoto's Gundam Stunt Draws Backlash

7/23/2025

46 9

Summary

Story summary

In a surprising twist ahead of Japan's 2025 Upper House elections, Taro Yamamoto, leader of Reiwa Shinsengumi, donned the iconic guise of Gundam's Quattro Bajeena in a promotional video. This bold move sparked backlash, with critics claiming he was misusing beloved characters for political advantage. Bandai Namco swiftly intervened, stating they had not approved the portrayal and do not support any political candidates.

1 of 1

Story summary

In a surprising twist ahead of Japan's 2025 Upper House elections, Taro Yamamoto, leader of Reiwa Shinsengumi, donned the iconic guise of Gundam's Quattro Bajeena in a promotional video. This bold move sparked backlash, with critics claiming he was misusing beloved characters for political advantage. Bandai Namco swiftly intervened, stating they had not approved the portrayal and do not support any political candidates.