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Netflix Soars 13.5% Amid Rising Free Streaming Popularity

7/24/2025

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Summary

Story summary

In June 2025, Netflix ranked among the top three media distributors, capturing 8.3% of total TV viewing.
YouTube led with 12.8%, while Netflix saw a 13.5% increase in viewership, especially among younger audiences.
Rising subscription costs are pushing viewers toward free platforms like YouTube, Tubi, and The Roku Channel.
Free streaming services are becoming increasingly popular as consumers seek budget-friendly options.

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Story summary

In June 2025, Netflix ranked among the top three media distributors, capturing 8.3% of total TV viewing.
YouTube led with 12.8%, while Netflix saw a 13.5% increase in viewership, especially among younger audiences.
Rising subscription costs are pushing viewers toward free platforms like YouTube, Tubi, and The Roku Channel.
Free streaming services are becoming increasingly popular as consumers seek budget-friendly options.