Back to today’s briefing

Story perspectives

MLS Streaming Hits 120K Viewers, But Declines Persist

7/24/2025

27 2

Summary

Story summary

MLS Commissioner Don Garber revealed that matches on Apple TV+ are attracting an impressive 120,000 unique viewers, marking a 50% rise from last year. Yet, uncertainty lingers over whether this number represents average minute audience or total match windows. In contrast, previous seasons on ESPN boasted 343,000 viewers, underscoring a notable decline in viewership since the league's shift to streaming.

1 of 1

Story summary

MLS Commissioner Don Garber revealed that matches on Apple TV+ are attracting an impressive 120,000 unique viewers, marking a 50% rise from last year. Yet, uncertainty lingers over whether this number represents average minute audience or total match windows. In contrast, previous seasons on ESPN boasted 343,000 viewers, underscoring a notable decline in viewership since the league's shift to streaming.