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12-Year-Old Innovator Max Palfrey Debuts on Dragons' Den

7/24/2025

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Summary

Story summary

Comfa, a Derby startup co-founded by 12-year-old Max Palfrey, will showcase on BBC One’s Dragons’ Den on July 31st.
Max, who is autistic and has ADHD, created sensory-friendly clothing for neurodivergent children.
The Fidget-T shirt includes built-in pop fidgets to aid sensory regulation.
Comfa has attracted media attention and secured the Erewash R&D grant.
Max is celebrated as one of the UK’s youngest inventors.

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Story summary

Comfa, a Derby startup co-founded by 12-year-old Max Palfrey, will showcase on BBC One’s Dragons’ Den on July 31st.
Max, who is autistic and has ADHD, created sensory-friendly clothing for neurodivergent children.
The Fidget-T shirt includes built-in pop fidgets to aid sensory regulation.
Comfa has attracted media attention and secured the Erewash R&D grant.
Max is celebrated as one of the UK’s youngest inventors.