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China's Advertising Market Grows 17.9% Amid Agency Struggles

7/24/2025

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Summary

Story summary

China's local agency billings decreased by 9.3% to RMB 63.29 billion, with GIMC leading at RMB 20.64 billion (+24.0% YoY).
The advertising market grew to RMB 1,546.41 billion in 2024, reflecting a 17.9% YoY increase.
Publicis gained RMB 5.34 billion in new business, while WPP reported a loss of RMB 4.2 billion.
The brand advertising market contracted to RMB 539.18 billion, signaling a shift in agency dynamics.

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Story summary

China's local agency billings decreased by 9.3% to RMB 63.29 billion, with GIMC leading at RMB 20.64 billion (+24.0% YoY).
The advertising market grew to RMB 1,546.41 billion in 2024, reflecting a 17.9% YoY increase.
Publicis gained RMB 5.34 billion in new business, while WPP reported a loss of RMB 4.2 billion.
The brand advertising market contracted to RMB 539.18 billion, signaling a shift in agency dynamics.