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Magic: The Gathering Soars 23% with Record Growth

7/25/2025

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Summary

Story summary

Hasbro celebrated a remarkable 23% revenue boost for Magic: The Gathering in Q2 2025, fueled by the blockbuster Final Fantasy set and the rising star Tarkir Dragonstorm, poised to be the best-selling premier set. The community thrived, with MagicCon drawing record crowds and a stunning 40% increase in unique players joining organized play.

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Story summary

Hasbro celebrated a remarkable 23% revenue boost for Magic: The Gathering in Q2 2025, fueled by the blockbuster Final Fantasy set and the rising star Tarkir Dragonstorm, poised to be the best-selling premier set. The community thrived, with MagicCon drawing record crowds and a stunning 40% increase in unique players joining organized play.