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Squid Game Breaks Records with 3.2 Billion Minutes Viewed

7/25/2025

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Summary

Story summary

Netflix's "Squid Game" shattered records, racking up an astonishing 3.2 billion minutes viewed during its third season launch, nearly eclipsing "Love Island USA," which garnered 1.8 billion. Meanwhile, "The Bear" debuted its fourth season with 917 million minutes, reflecting a 24% decline. Nielsen's data reveals a strong connection with Hispanic and Black viewers, showcasing the show's diverse appeal.

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Story summary

Netflix's "Squid Game" shattered records, racking up an astonishing 3.2 billion minutes viewed during its third season launch, nearly eclipsing "Love Island USA," which garnered 1.8 billion. Meanwhile, "The Bear" debuted its fourth season with 917 million minutes, reflecting a 24% decline. Nielsen's data reveals a strong connection with Hispanic and Black viewers, showcasing the show's diverse appeal.