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SEO Skills Essential in AI-Driven Search: Experts Say

7/25/2025

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Summary

Story summary

At the Google Search Central Live Deep Dive Asia Pacific 2025 conference in Bangkok, Gary Illyes reassured attendees that traditional SEO skills are still vital for navigating AI-driven search tools. Held from July 23-25, the event tackled pressing industry worries about how AI is reshaping search strategies, fostering a sense of community and collaboration among experts.

History

Historical Context

The launch of Backrub in 1996 initiated the digital information age, leading to the founding of Google by Larry Page and Sergey Brin. By 2021, Google commanded a 90% market share through innovative algorithms. As AI reshapes search strategies, experts like Gary Illyes stress the importance of traditional SEO skills, highlighting the ongoing tension between innovation and foundational practices in digital marketing.

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Story summary

At the Google Search Central Live Deep Dive Asia Pacific 2025 conference in Bangkok, Gary Illyes reassured attendees that traditional SEO skills are still vital for navigating AI-driven search tools. Held from July 23-25, the event tackled pressing industry worries about how AI is reshaping search strategies, fostering a sense of community and collaboration among experts.

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