Story perspectives
Media.net's SSP Revolutionizes Targeting with AI and Transparency
7/25/2025
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Story summary
- Media.net introduced its SSP five years ago to tackle supply path clutter and enhance transparency.
- Ken Lagana highlights the importance of differentiation and curated supply in a competitive landscape.
- The SSP enhances omnichannel strategies by utilizing contextual and search intent data for improved targeting.
- AI integration prioritizes explainability, enabling marketers to comprehend results and refine their strategies effectively.
