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ITV Cuts £15M Amid 44% Profit Drop; Shares Surge 9%

7/25/2025

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Story summary
  • ITV will implement £15 million in additional cost cuts, bringing the total to £45 million for 2025.
  • Pre-tax profits dropped 44% to £99 million, with a 7% decline in advertising revenue in the first half.
  • CEO Carolyn McCall emphasized ITV's readiness to achieve 2026 financial targets through strategic cost management.
  • The company aims to utilize technology for improved efficiency and further expense reduction.
  • Following the announcement, ITV's shares increased by 9%, indicating investor confidence in its restructuring plans.