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Roche CEO Proposes 50% Drug Price Cut Strategy

7/25/2025

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Summary

Story summary

Roche CEO Thomas Schinecker believes slashing U.S. drug prices by 50% is possible by removing pharmacy benefit managers from the equation. The company is in talks with the U.S. government about direct-to-consumer sales to further cut costs. Amid these changes, Roche celebrated a 10% increase in U.S. pharmaceutical sales.

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Story summary

Roche CEO Thomas Schinecker believes slashing U.S. drug prices by 50% is possible by removing pharmacy benefit managers from the equation. The company is in talks with the U.S. government about direct-to-consumer sales to further cut costs. Amid these changes, Roche celebrated a 10% increase in U.S. pharmaceutical sales.