Back to today’s briefing

Story perspectives

NASCAR Champions Embrace 'Kissing the Bricks' Tradition

7/27/2025

36 7

Summary

Story summary

At the Indianapolis Motor Speedway, the beloved tradition of "Kissing the Bricks" was born from Dale Jarrett's 1996 Brickyard 400 victory. Sparked by a dinner chat, Jarrett and his crew chief created this heartfelt ritual, now a coveted experience for NASCAR champions like Joey Logano, who dream of sharing in this iconic celebration.

1 of 1

Story summary

At the Indianapolis Motor Speedway, the beloved tradition of "Kissing the Bricks" was born from Dale Jarrett's 1996 Brickyard 400 victory. Sparked by a dinner chat, Jarrett and his crew chief created this heartfelt ritual, now a coveted experience for NASCAR champions like Joey Logano, who dream of sharing in this iconic celebration.