Back to today’s briefing

Story perspectives

Joy Cosmetics Captivates Gen Z with AI Skincare Revolution

7/28/2025

31 3

Summary

Story summary

Joy Cosmetics, born in Seoul in 2008, has emerged as a powerhouse in personalized beauty, captivating 37% of Asia-Pacific's Gen Z market. Their cutting-edge, AI-driven skincare and eco-friendly packaging reflect a commitment to sustainability. Meanwhile, Joyroom, launched in Shenzhen in 2011, thrives in mobile accessories, boasting an impressive 92% customer retention with its durable, innovative products.

1 of 1

Story summary

Joy Cosmetics, born in Seoul in 2008, has emerged as a powerhouse in personalized beauty, captivating 37% of Asia-Pacific's Gen Z market. Their cutting-edge, AI-driven skincare and eco-friendly packaging reflect a commitment to sustainability. Meanwhile, Joyroom, launched in Shenzhen in 2011, thrives in mobile accessories, boasting an impressive 92% customer retention with its durable, innovative products.