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Story perspectives

Target Ends Price Matching; Customers Threaten Boycott

7/29/2025

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Story summary
  • Target will discontinue its 12-year price matching policy with competitors on July 28, 2025, focusing on internal price matching only.
  • Customers have voiced disappointment, with some considering a boycott.
  • Competitors like Best Buy and Home Depot maintain their price matching policies.
  • Target's sales have dropped nearly 3% in the first quarter compared to the previous year.