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Uncovered iMac Prototype Reveals Controversial Logo Placement

7/29/2025

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Summary

Story summary

In 2021, the iMac underwent a significant transformation with the switch to Apple silicon and a sleek new design, notably removing the Apple logo from below the screen. A user on X uncovered a prototype that showcased the logo in the "chin" area, sparking mixed reactions about this design evolution. Today, the logo proudly resides on the back of the device.

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Story summary

In 2021, the iMac underwent a significant transformation with the switch to Apple silicon and a sleek new design, notably removing the Apple logo from below the screen. A user on X uncovered a prototype that showcased the logo in the "chin" area, sparking mixed reactions about this design evolution. Today, the logo proudly resides on the back of the device.