Back to today’s briefing

Story perspectives

NBC Returns to NBA with $2.45 Billion Deal!

7/30/2025

35 6

Summary

Story summary

Mark your calendars! NBC is set to make a thrilling comeback to NBA coverage on October 21, 2025, with an exciting doubleheader at 7:30 p.m. ET, backed by a staggering $2.45 billion annual deal. Fans can also look forward to the NFL season opener on September 4, 2025, featuring a classic showdown between the Cowboys and Eagles.

History

Historical Context

The NBA's partnership with NBC began in 1990, showcasing stars like Michael Jordan and Shaquille O'Neal, and peaked with the 1998 Finals attracting over 30 million viewers. After NBC lost rights in 2002, it returns for the 2025-26 season, aiming to engage a new generation with stars like Tracy McGrady and Carmelo Anthony, reflecting basketball's enduring popularity.

1 of 2

Story summary

Mark your calendars! NBC is set to make a thrilling comeback to NBA coverage on October 21, 2025, with an exciting doubleheader at 7:30 p.m. ET, backed by a staggering $2.45 billion annual deal. Fans can also look forward to the NFL season opener on September 4, 2025, featuring a classic showdown between the Cowboys and Eagles.

1 / 2