Back to today’s briefing

Story perspectives

Cola Wars: Coca-Cola and Pepsi Battle for Space Supremacy

7/30/2025

39 4

Summary

Story summary

In the 1980s, Coca-Cola and PepsiCo raced to be the first to serve a fizzy drink in space, igniting a thrilling chapter in the cola wars. With NASA embracing commercial spaceflight, this rivalry transformed into a captivating marketing spectacle. Astronaut Loren Acton fondly remembers the experience as both enjoyable and unforgettable.

1 of 1

Story summary

In the 1980s, Coca-Cola and PepsiCo raced to be the first to serve a fizzy drink in space, igniting a thrilling chapter in the cola wars. With NASA embracing commercial spaceflight, this rivalry transformed into a captivating marketing spectacle. Astronaut Loren Acton fondly remembers the experience as both enjoyable and unforgettable.