Back to today’s briefing

Story perspectives

High Noon Recalls Vodka Seltzer Over Labeling Mix-Up

8/1/2025

38 3

Summary

Story summary

High Noon is urgently recalling vodka seltzer cans in New York and seven other states after a labeling mix-up made them resemble Celsius energy drinks. This error, affecting packs shipped between July 21-23, raises concerns about accidental consumption of alcohol. Thankfully, no illnesses have been reported, and consumers can easily request refunds.

History

Historical Context

In 1984, the U.S. Food and Drug Administration implemented regulations for labeling alcoholic beverages to enhance consumer safety. The recent recall of High Noon vodka seltzer, mislabelled as a nonalcoholic energy drink, illustrates ongoing challenges in product labeling. This incident emphasizes the critical need for clear labeling to prevent accidental consumption, particularly among vulnerable populations.

1 of 2

Story summary

High Noon is urgently recalling vodka seltzer cans in New York and seven other states after a labeling mix-up made them resemble Celsius energy drinks. This error, affecting packs shipped between July 21-23, raises concerns about accidental consumption of alcohol. Thankfully, no illnesses have been reported, and consumers can easily request refunds.

1 / 2