Back to today’s briefing

Story perspectives

70% Love Cheeky Ads Despite iOS 26 Challenges

8/1/2025

45 5

Summary

Story summary

A recent internal poll by American Eagle shows that a striking 70% of Americans enjoy cheeky advertising, even amidst social media criticism. However, looming changes in iOS 26 could complicate polling efforts, as unknown number calls will be filtered out, forcing the industry to rethink strategies to connect with respondents while respecting their preferences.

1 of 1

Story summary

A recent internal poll by American Eagle shows that a striking 70% of Americans enjoy cheeky advertising, even amidst social media criticism. However, looming changes in iOS 26 could complicate polling efforts, as unknown number calls will be filtered out, forcing the industry to rethink strategies to connect with respondents while respecting their preferences.