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Jaguar Land Rover CEO Resigns Amid 75% Sales Drop

8/2/2025

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Summary

Story summary

Adrian Mardell resigns as Jaguar Land Rover CEO after three years due to declining sales and a contentious rebrand.
Sales plummeted by 75.1% in early 2025, with just 49 vehicles sold in April.
Jaguar aims to rebrand as an all-electric company by 2026, targeting ultra-premium models over £100,000.
Production of petrol models has ended, and new car sales in Britain have been halted.

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Story summary

Adrian Mardell resigns as Jaguar Land Rover CEO after three years due to declining sales and a contentious rebrand.
Sales plummeted by 75.1% in early 2025, with just 49 vehicles sold in April.
Jaguar aims to rebrand as an all-electric company by 2026, targeting ultra-premium models over £100,000.
Production of petrol models has ended, and new car sales in Britain have been halted.