Back to today’s briefing

Story perspectives

Google Reverses Plan, Keeps goo.gl URLs Active

8/2/2025

37 5

Summary

Story summary

In a surprising turn, Google has decided to keep most goo.gl URLs active, reversing its earlier plan to deactivate them on August 25th. Only links that have remained inactive since late 2024 will be affected. This change comes in response to user feedback, highlighting the vital role these links play in countless documents and media.

1 of 1

Story summary

In a surprising turn, Google has decided to keep most goo.gl URLs active, reversing its earlier plan to deactivate them on August 25th. Only links that have remained inactive since late 2024 will be affected. This change comes in response to user feedback, highlighting the vital role these links play in countless documents and media.