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U.S. Slaps 39% Tariff on Swiss Luxury Goods

8/3/2025

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Summary

Story summary

The U.S. is set to impose a staggering 39% tariff on Swiss goods, including luxury watches, beginning August 7. This drastic measure, nearly three times higher than tariffs on other European imports, poses a serious threat to iconic brands like Rolex and Omega, potentially crippling their largest market and inflating costs for consumers.

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Story summary

The U.S. is set to impose a staggering 39% tariff on Swiss goods, including luxury watches, beginning August 7. This drastic measure, nearly three times higher than tariffs on other European imports, poses a serious threat to iconic brands like Rolex and Omega, potentially crippling their largest market and inflating costs for consumers.