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Study Reveals Internet Hinders Group Creativity, Boosts Individual Ideas

8/4/2025

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Summary

Story summary

A recent study published in *Memory & Cognition* uncovers a surprising twist: while the internet sparks individual creativity, it stifles group brainstorming. Teams collaborating offline generated a richer array of unique ideas compared to those relying on Google. This suggests that digital dependence may trap minds in fixed patterns, hindering collective innovation.

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Story summary

A recent study published in *Memory & Cognition* uncovers a surprising twist: while the internet sparks individual creativity, it stifles group brainstorming. Teams collaborating offline generated a richer array of unique ideas compared to those relying on Google. This suggests that digital dependence may trap minds in fixed patterns, hindering collective innovation.