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ESPN Hires Social Media Star Katie Feeney for Digital Push

8/5/2025

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Summary

Story summary

ESPN has welcomed 22-year-old social media sensation Katie Feeney, a Penn State alum with a staggering 14 million followers, as a content creator. She’s set to bring her unique flair to SportsCenter on Snapchat and NFL shows, merging sports with Gen-Z culture to elevate ESPN's digital storytelling and connect with younger audiences.

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Story summary

ESPN has welcomed 22-year-old social media sensation Katie Feeney, a Penn State alum with a staggering 14 million followers, as a content creator. She’s set to bring her unique flair to SportsCenter on Snapchat and NFL shows, merging sports with Gen-Z culture to elevate ESPN's digital storytelling and connect with younger audiences.