Story perspectives
Trump Slams Jaguar's "WOKE" Ad Amid Job Cuts
8/5/2025
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Story summary
- Donald Trump condemned Jaguar's rebranding campaign as "stupid" and "WOKE" following CEO Adrian Mardell's resignation.
- The controversial ad, "Copy Nothing," showcased models without cars, drawing backlash similar to Bud Light's issues.
- Jaguar Land Rover intends to eliminate 500 management positions due to falling sales and a transition to an all-electric lineup by 2026.
- Trump lauded actress Sydney Sweeney's American Eagle ad, highlighting it as superior to Jaguar's approach.
