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Trump Slams Jaguar's "WOKE" Ad Amid Job Cuts

8/5/2025

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Story summary
  • Donald Trump condemned Jaguar's rebranding campaign as "stupid" and "WOKE" following CEO Adrian Mardell's resignation.
  • The controversial ad, "Copy Nothing," showcased models without cars, drawing backlash similar to Bud Light's issues.
  • Jaguar Land Rover intends to eliminate 500 management positions due to falling sales and a transition to an all-electric lineup by 2026.
  • Trump lauded actress Sydney Sweeney's American Eagle ad, highlighting it as superior to Jaguar's approach.