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Swiss Watchmakers Brace for 39% U.S. Tariff Impact

8/5/2025

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Summary

Story summary

Swiss watchmakers will face a 39% U.S. tariff starting August 7, raising concerns about industry stability.
The U.S. represents 16.8% of Swiss watch exports, valued at around 4.4 billion francs.
Swatch Group's CEO calls for Swiss government negotiations to lower tariffs amid Trump's unpredictable policies.
Analysts predict severe consequences for mid-market and entry-level watch brands if tariffs persist.
The Swiss government is developing a new trade proposal to address potential economic impacts.

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Story summary

Swiss watchmakers will face a 39% U.S. tariff starting August 7, raising concerns about industry stability.
The U.S. represents 16.8% of Swiss watch exports, valued at around 4.4 billion francs.
Swatch Group's CEO calls for Swiss government negotiations to lower tariffs amid Trump's unpredictable policies.
Analysts predict severe consequences for mid-market and entry-level watch brands if tariffs persist.
The Swiss government is developing a new trade proposal to address potential economic impacts.