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Gayle King's CBS Future Uncertain Amid Viewership Plunge

8/5/2025

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Story summary
  • Gayle King's tenure on CBS Mornings hangs in the balance as viewership has dipped below two million, with a staggering 20-30% loss in key demographics. With new ownership at Skydance Media looking to shift away from perceived biases and diversity initiatives, the future of King's $15 million contract, set to expire in May 2026, remains uncertain amid looming programming changes.