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LSU's 2025 Hype Video Sparks Backlash Over Tragic Memory

8/5/2025

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Summary

Story summary

LSU faced backlash after releasing a hype video for the 2025 season, which unintentionally evoked memories of a tragic incident from 2010. The video’s imagery reminded many of the heartbreaking death of student videographer Declan Sullivan, who lost his life when a hydraulic lift toppled during a Notre Dame practice led by coach Brian Kelly.

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Story summary

LSU faced backlash after releasing a hype video for the 2025 season, which unintentionally evoked memories of a tragic incident from 2010. The video’s imagery reminded many of the heartbreaking death of student videographer Declan Sullivan, who lost his life when a hydraulic lift toppled during a Notre Dame practice led by coach Brian Kelly.