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Graffiti Transformed: Feminist Art Boosts Women's Tour de France

8/5/2025

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Summary

Story summary

Škoda and FCB London turned crude graffiti into a powerful statement during the Tour de France, promoting the women's race, Tour de France Femmes avec Zwift. Feminist artists transformed offensive drawings into vibrant cycling art, rallying support under the hashtag #WatchTheFemmes. This bold initiative sought to elevate awareness and viewership for women's cycling, harnessing the spotlight of the men's race.

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Story summary

Škoda and FCB London turned crude graffiti into a powerful statement during the Tour de France, promoting the women's race, Tour de France Femmes avec Zwift. Feminist artists transformed offensive drawings into vibrant cycling art, rallying support under the hashtag #WatchTheFemmes. This bold initiative sought to elevate awareness and viewership for women's cycling, harnessing the spotlight of the men's race.