Story perspectives

25% of Shoppers Opt for BNPL This Holiday Season

8/6/2025

47 4

Summary

Consumers Embrace BNPL

25% of U.S. consumers intend to use Buy Now, Pay Later (BNPL) services for holiday shopping.
27% of millennials are willing to take on credit card debt for gift purchases.
37% prioritize gift buying over paying down credit card balances, indicating strategic spending.
Gen Z (20%) and millennials (19%) favor BNPL, while 40% of Gen Z plan to use savings.
Consumers prefer retailers with free shipping/returns and loyalty points over discounts.

Summary

Consumers Face Grocery Stress

A recent poll shows 86% of U.S. adults experience stress over grocery costs, with 53% identifying it as a major concern.
Deferred payment options, such as Buy Now, Pay Later, are gaining popularity, particularly among individuals under 45.
Economic pressures, including housing and healthcare expenses, significantly impact younger adults and low-income families.
Financial anxiety is notably higher among women and Hispanic adults compared to other groups.
The NORC survey involved 1,437 adults, with a margin of error of +/- 3.6%.

1 of 2

Consumers Embrace BNPL

25% of U.S. consumers intend to use Buy Now, Pay Later (BNPL) services for holiday shopping.
27% of millennials are willing to take on credit card debt for gift purchases.
37% prioritize gift buying over paying down credit card balances, indicating strategic spending.
Gen Z (20%) and millennials (19%) favor BNPL, while 40% of Gen Z plan to use savings.
Consumers prefer retailers with free shipping/returns and loyalty points over discounts.

1 / 2