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Ellen Tamati Forces Removal of Controversial Campaign Billboards

8/6/2025

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Summary

Ellen Tamati's Advocacy

Ellen Tamati, a respected kuia from Rotorua, was heartbroken to discover her image featured on billboards for a Hobson’s Pledge campaign opposing Maori wards—news that reached her through her mokopuna at 1:40 am. As a passionate advocate for Maori rights, she condemned the campaign's message and successfully called for its removal, which Hobson’s Pledge has now accepted.

Summary

Council's Buy-Local Controversy

New Plymouth District Council faces criticism for its buy-local initiative, which favors local suppliers, including Maori businesses. Detractors call it discriminatory, while officials suggest clearer language, such as "mana whenua," to better define their Treaty responsibilities. The council's goal is to strengthen ties with Maori and boost local economic growth.

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Ellen Tamati's Advocacy

Ellen Tamati, a respected kuia from Rotorua, was heartbroken to discover her image featured on billboards for a Hobson’s Pledge campaign opposing Maori wards—news that reached her through her mokopuna at 1:40 am. As a passionate advocate for Maori rights, she condemned the campaign's message and successfully called for its removal, which Hobson’s Pledge has now accepted.

1 / 2