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NYT Gains 230K Subscribers, Aims for 15 Million by 2027

8/6/2025

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Summary

Story summary

The New York Times gained 230,000 digital subscribers in Q2 2025, totaling 11.9 million.
Digital ad revenue increased by 19% to $94 million, contributing to a total revenue rise of 9.7% to $685.9 million.
NYT targets 15 million subscribers by 2027, emphasizing digital offerings and varied content.
Adjusted operating profit jumped nearly 28% to $133.8 million, showcasing robust financial health.

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Story summary

The New York Times gained 230,000 digital subscribers in Q2 2025, totaling 11.9 million.
Digital ad revenue increased by 19% to $94 million, contributing to a total revenue rise of 9.7% to $685.9 million.
NYT targets 15 million subscribers by 2027, emphasizing digital offerings and varied content.
Adjusted operating profit jumped nearly 28% to $133.8 million, showcasing robust financial health.