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Heartbreak as Maori Image Misused in Controversial Campaign

8/6/2025

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Summary

Story summary

Ellen Tamati is heartbroken after her image was exploited without permission in a controversial Hobson’s Pledge campaign targeting Maori wards. The billboards, showcasing her moko kauae alongside an anti-Maori representation message, have sparked outrage. In response, Tamati's family has lodged a complaint, while Hobson’s Pledge has called for the billboards' swift removal, recognizing the pain inflicted.

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Story summary

Ellen Tamati is heartbroken after her image was exploited without permission in a controversial Hobson’s Pledge campaign targeting Maori wards. The billboards, showcasing her moko kauae alongside an anti-Maori representation message, have sparked outrage. In response, Tamati's family has lodged a complaint, while Hobson’s Pledge has called for the billboards' swift removal, recognizing the pain inflicted.